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THE JOURNAL
Fresh perspectives.
Useful reading.
Latest article:
A better business story starts with one real project
Turn a completed piece of work into a clear, useful story without making claims you cannot support.
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Show the process, not only the finished result
Give photographs a sequence so readers understand the work behind the final image.
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Credit the image. Protect the customer.
A practical editorial checklist for permission, source labels and private details in a project story.
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Make the next step belong to the business
Keep the contact path aligned with the company featured in a project or service story.
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