EDITORIAL / PRACTICAL READING
Credit the image. Protect the customer.
A practical editorial checklist for permission, source labels and private details in a project story.
· TALC.tv Editorial
Establish the source first
Before publishing a photograph, record who supplied it and whether they have permission to share it. Keep original files and the source correspondence privately. Do not describe an image downloaded from elsewhere as a photograph of the business’s own work.
Review what the image reveals
Look for customer names, street numbers, vehicle plates, paperwork and other identifying details. A useful project story usually needs a broad service area rather than an exact residential address. Check exported photo metadata as well as the visible pixels before a public upload.
Label illustrations clearly
Concept artwork can explain an idea, but it is not proof that a project, venue or product exists in that form. Captions should make the distinction visible. Keep the business’s actual logo and identity consistent without implying that an illustration documents completed work.
Make corrections traceable
Keep a private record connecting the public story to its source. If a caption or attribution changes, update the page and any related cards that repeat the claim. Clear source records support useful corrections without publishing the customer’s private information.