{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "TALC.tv — Published stories",
  "home_page_url": "https://talc.tv",
  "feed_url": "https://talc.tv/feed.json",
  "description": "Published TALC stories. Feed availability does not mean a destination has reposted them.",
  "language": "en-CA",
  "items": [
    {
      "id": "https://talc.tv/journal/start-with-one-real-project/",
      "url": "https://talc.tv/journal/start-with-one-real-project/",
      "title": "A better business story starts with one real project",
      "summary": "Turn a completed piece of work into a clear, useful story without making claims you cannot support.",
      "content_text": "Start with a specific moment\n\nChoose one piece of work you can describe accurately. What did the customer need, what did the team do, and what can the reader actually see? A small, well-explained project is a stronger starting point than a list of every service the business might offer. Keep the account within the work you know happened.\n\nGather the evidence before the headline\n\nCollect the original photographs, the business name, the people responsible and a short account from the person who did the work. Separate confirmed facts from plans and estimates. If a result has not been measured, describe the work rather than inventing a performance figure. Ask before identifying a customer or showing their property.\n\nGive the reader a useful next step\n\nExplain who the story is for and what that person should ask about their own project. Link directly to the business responsible for the work. A publication enquiry, an introduction and a confirmed booking are different stages; the story should make the next stage clear.\n\nKeep the source with the story\n\nSave an internal reference to the original material so corrections can be made later. Public captions should identify actual project photographs, stock or concept artwork honestly. The aim is a clear account a reader can understand and the business can stand behind.",
      "date_published": "2026-10-16T12:00:00-07:00",
      "image": "https://talc.tv/markett/editorial-workshop-v2.webp",
      "authors": [
        {
          "name": "TALC.tv Editorial",
          "url": "https://talc.tv"
        }
      ]
    },
    {
      "id": "https://talc.tv/journal/show-the-process-not-just-the-finish/",
      "url": "https://talc.tv/journal/show-the-process-not-just-the-finish/",
      "title": "Show the process, not only the finished result",
      "summary": "Give photographs a sequence so readers understand the work behind the final image.",
      "content_text": "Choose a sequence with a purpose\n\nA finished photograph tells part of a story. Where you have permission and suitable records, add the starting situation and a meaningful stage of the work. Explain what changed between the images. Do not reconstruct an undocumented starting condition and present it as a real before photograph.\n\nWrite captions that add information\n\nA useful caption identifies what is visible and why that detail matters to the account. It does not need to repeat the headline. Keep technical descriptions with the person responsible for the work and avoid guessing a material, product or method from appearance alone.\n\nShow the limits of the pictures\n\nPhotographs do not establish every hidden detail, test result or approval. If a relevant document exists, describe it accurately without exposing a customer’s private information. If the photograph is an illustration, say so. A reader should be able to distinguish evidence from a visual explanation.\n\nEnd with the right conversation\n\nFinish by explaining the project question the business can discuss. Readers need a clear route to that business, not a promise that their property will have the same scope, price or outcome. A well-ordered visual sequence makes that conversation easier to begin.",
      "date_published": "2026-10-16T12:00:00-07:00",
      "image": "https://talc.tv/markett/hero-v1.webp",
      "authors": [
        {
          "name": "TALC.tv Editorial",
          "url": "https://talc.tv"
        }
      ]
    },
    {
      "id": "https://talc.tv/journal/credit-images-and-protect-customers/",
      "url": "https://talc.tv/journal/credit-images-and-protect-customers/",
      "title": "Credit the image. Protect the customer.",
      "summary": "A practical editorial checklist for permission, source labels and private details in a project story.",
      "content_text": "Establish the source first\n\nBefore publishing a photograph, record who supplied it and whether they have permission to share it. Keep original files and the source correspondence privately. Do not describe an image downloaded from elsewhere as a photograph of the business’s own work.\n\nReview what the image reveals\n\nLook for customer names, street numbers, vehicle plates, paperwork and other identifying details. A useful project story usually needs a broad service area rather than an exact residential address. Check exported photo metadata as well as the visible pixels before a public upload.\n\nLabel illustrations clearly\n\nConcept artwork can explain an idea, but it is not proof that a project, venue or product exists in that form. Captions should make the distinction visible. Keep the business’s actual logo and identity consistent without implying that an illustration documents completed work.\n\nMake corrections traceable\n\nKeep a private record connecting the public story to its source. If a caption or attribution changes, update the page and any related cards that repeat the claim. Clear source records support useful corrections without publishing the customer’s private information.",
      "date_published": "2026-10-16T12:00:00-07:00",
      "image": "https://talc.tv/markett/journal-image-credit.svg",
      "authors": [
        {
          "name": "TALC.tv Editorial",
          "url": "https://talc.tv"
        }
      ]
    },
    {
      "id": "https://talc.tv/journal/send-enquiries-to-the-business/",
      "url": "https://talc.tv/journal/send-enquiries-to-the-business/",
      "title": "Make the next step belong to the business",
      "summary": "Keep the contact path aligned with the company featured in a project or service story.",
      "content_text": "Name who did the work\n\nA reader should know which business is responsible for the project being discussed. Confirm its public name and contact details before adding an enquiry link. Do not make a general publisher inbox appear to be the contractor’s own service desk.\n\nCheck more than the inline link\n\nReview the article’s contact card, buttons, footer and mobile presentation. A correct phone number in one paragraph does not help if a more prominent button sends the reader somewhere else. Label general editorial enquiries separately from enquiries about the featured business.\n\nDescribe the action accurately\n\nAn email link opens a draft; it does not establish that a message was received. An enquiry starts a conversation; it is not a confirmed booking. Use wording that fits the actual destination and explain any next step the reader must take.\n\nRecheck after publishing\n\nOpen the real page, follow the contact links and inspect the phone layout. Where a form claims to deliver a message, verify its storage and receiving inbox before making that claim. The story’s final action should be as clear and accountable as its photographs and text.",
      "date_published": "2026-10-16T12:00:00-07:00",
      "image": "https://talc.tv/markett/journal-enquiry-path.svg",
      "authors": [
        {
          "name": "TALC.tv Editorial",
          "url": "https://talc.tv"
        }
      ]
    }
  ]
}